International brand's furniture. To import or produce locally?
São Paulo, Brazil - All international watches and accessories’ brands have a Brand image that shows their identity.
This is the reason why all brands develop shop in shops (SIS) to create a branded environment that elevates the brands, showcases the lifestyle and drives additional sales.
A SIS installation gives the opportunity to present the brand and product in a controlled environment that mirrors retail stores. Brands have strict guidelines regarding space locations and materials used for their shop in shop implementation. Many times international Brands prefer to produce their SIS with their vendors and export the furniture to the new door/space opportunity.
Many of those builds are huge and difficult to import, considering logistic costs, timmings and customs bureaucracy. Latam countries have restrictive import laws, adding high taxes to imported products. The final result of importing in many cases is a more expensive and delayed furniture
From our experience we try to recommend in every case the best strategic developing plan, choosing local vendors that will help to custom any built, following the brand guidelines. It is extremely important to have the right partner that matches the furniture materials and finishes, following the guidelines and the brand process.
It is important to analyze case by case, but generally speaking we recommend to audit a local partner in every country, who will follow the brand design, making material tests that match specifications of the Global brand team.
Our Brandslatam local experts audit factories and local vendors in order to regulate and meet our client´s company standards.